Have you ever driven by the side of a McDonald’s semi with its bright, cheery red color and those yummy giant French fries? Well, I have and I immediately thought “Boy those fries look good!,” even though I hardly ever eat fast food. Vehicle wraps have continued to grow in popularity as a unique and …
Regardless of what you call them, brand guidelines are a tool designed to give your brand consistency and flexibility. Yes, they are often used by designers to ensure they’re using the right fonts, color palette, and versions of your logo. But effective guidelines should be much more than that. Most companies use brand guidelines as …
Branding Guidelines help unify your brand, by Renée DeLuca Dolan Read More »
Guest Column by Sue Stabe, Long & Short of It Have you assessed the health of your brand lately? If you answered no, you’re not alone. We all get busy with the day to day of the business – selling our product, managing our staff, doing the finances, and everything else that comes with your …
Here at the firm, we’ve been working on various interior and exterior signage and wall graphic projects. In most cases, that work has been part of an overall “refreshing” of our clients visual branding materials, and integrating all of their branding materials—print materials, online and their new or renovated spaces. For one particular client project …
Can you really match a Pantone color to a Sherwin Williams paint swatch? Read More »
